Work History
Strategist & Copywriter
Aug 2022 - Dec 2024, Hula Design
Responsibilities: long copy, stakeholder comms, sales collateral, white papers and blog writing for clients including Fonterra Group, DairyNZ, GoDairy, OneNZ, Countdown, Bayleys, New Zealand Trade & Enterprise and Openly.
Senior Copywriter
Feb 2021 – Aug 2022, Freelance
Responsibilities: freelance copywriting and content writing for various agencies and direct clients. Video scriptwriting, electronic direct marketing (EDM), web content, social media, print, radio, and product/service blogs for Fonterra Group, Foodstuffs, Tourism New Zealand, Coca-Cola, DairyNZ, Enable Fibre, Bellamy’s Organic, Lion Nathan, Environment Canterbury, PGG Wrightson Seeds and Henry’s Liquor.
Senior Copywriter
Aug 2020 – Feb 2021, Plato Creative
Responsibilities: web, social media, EDM, print, video, and radio copywriting for Willis Bond, PGG Wrightson Seeds, Russells Curtains and Blinds, Environment Canterbury, TrailLite Motorhomes, Isaac Construction, OMC Power Equipment, Henry’s Liquor, WPC Construction Specialists, The Borough, Crozier Farms, Inkwise and IHF Health Club.
Marketing & Communications
Apr 2018 – Mar 2020, Goodstays
Responsibilities: writing all internal and external comms, client onboarding, digital and traditional advertising, website content, EDM, promotions, client liaison, account management, and social media content and scheduling.
Freelance Copywriter
Jan 2016 – Apr 2018, The Pond
Responsibilities: contract copywriting for NZ Post, Horleys Sports Nutrition, Cyclops Yoghurt and Mole Map NZ including long copy for websites, direct marketing (DM & EDM), social media, and events.
Social Media & Content Manager
May 2015 – Dec 2015 (part-time), Southern Wild, Wanaka NZ
Responsibilities: management of e-commerce website and social media including creating content and product pages, organic search engine optimisation (SEO), managing online sales and customer service, creating weekly posts for Facebook and Instagram, along with writing, creating and managing all EDM.
Social Media & Content Manager
Nov 2014 – Feb 2016 (part-time), Soul Food Organic, Wanaka NZ
Responsibilities: management of Soul Food’s e-commerce website including creating and uploading content and product pages, copywriting, organic SEO, creating posts for Facebook, Pinterest, Instagram and Twitter, writing, creating and managing all EDM, press releases and print advertising.
General Manager
May 2011 – Nov 2014, Organic Express, Wanaka NZ
Responsibilities: day-to-day management of the business including business development, overseeing staff members, CMS website development, finance, marketing, advertising, social media, accounts, sales and customer service.
Freelance Copywriter
Feb 2007 – Dec 2010, The Pond, Auckland NZ
Responsibilities: writing and creating advertising concepts and copy (TV, print, DM and digital) for various advertising, marketing and PR agencies in Auckland including Saatchi & Saatchi, FCB, Ogilvy, Everything Design, Scenario and Creative Juice.
Creative Copywriter
Aug 2006 – Nov 2006, DDB, Milan Italy
Responsibilities: writing and creating advertising concepts and copy (TV and print) for Volkswagen and Phillips Italia.
Creative Copywriter
May 2004 – July 2006, Y&R, Auckland NZ
Responsibilities: writing and creating advertising concepts and copy (TV, print, DM and digital) for Honda, Burger King, Tower Insurance, Colgate, New Zealand Red Cross, SPCA, Massey University, Noel Leeming Group and Bank of New Zealand.
Education
Certificate in Te Ara Reo Māori (Level 2), Southern Institute of Technology, 2017
Diploma of Creative Advertising, Media Design School, 2003
Media Studies and Communications BA, Massey University, 1998
Media Studies Certificate, Taranaki Polytechnic, 1996
University Entrance, Mount Aspiring College, 1995